At McKenna Media Group we do all the things that a large agency does, but with the intense focus of a smaller agency--without the overhead. Our BIG agency talent (over 75 years plus combined experience) provides strong conceptual thinking with top quality implementation.
We like to consider ourselves an extension of your marketing department--working in close partnership with you. And we believe in an intimate and collaborative approach, working as part of your team that takes your business to the next level.
"Marketing is not an event, but a process...it has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely." Jay Conrad Levinson
Marketing can be a complicated (and sometimes) expensive endeavor if you don't have the research and tools to make it a positive impact on your bottom-line. McKenna Media Group can help make it less complicated--and show a positive ROI.
At our initial meeting, we like to ask several questions that provide us the information we need to properly analyze your concerns and to define your objectives. It is when we know the "Hows" and the "Whys" that we can prepare a marketing strategy that is tailored to fit your company's needs.
We help you formulate a marketing strategy that reflects the needs, interests, habits, and behaviors of your customer through research and by getting to know your business. Let us find out what your customers want and then help you give it to them.
Media Planning and Buying for both Traditional Media (TV, Radio, Newspaper, Outdoor) and New Media (online, social media, mobile, etc.) can be a daunting task...so many mediums to place your advertising dollars. But what is the right plan? At McKenna Media Group, we take the guesswork out for you.
We have studied the marketplace and done the research for you while constantly staying up-to-date on what's new. And as you know, it changes every day.
We understand the traditional mediums and its place in marketing plans. Our team has years of experience in the traditional media world. We have lived it on both the sales side and the agency side.
We also know how the interactive world works. It is the fastest growing medium today--with good reason. Our team has an extensive background with online media planning and buying working with local and national clients to help with their internet marketing. Display ads, email marketing, mobile marketing and social media--the list doesn't seem to end. But McKenna Media will guide you to the best platform to reach your customers.
Are you happy with your website? Satisfied with the traffic that is coming to your site AND the qualified leads you are getting? If not, McKenna Media Group can help by providing a website evaluation. These expert evaluations are important to the long-term success of your website. They will provide you with detailed recommendations and solutions that sometimes can even be implemented on the spot.
Once we go over our analysis with you, you will know exactly how your site measures up to your competition. We review and document every potential issue we encounter. We then prioritize each issue to let you know what needs to be taken care of first. Most often the main issue we find is sites that lack properly optimized (Search Engine Optimization--SEO).
SEO requires a lot of patience and consistent strategy. It is a long-term effort but one that is integral to growing your business. Once we do a thorough analysis of your site and how it is optimized, we will develop a plan to maximize your exposure to the Search Engines and help you convert viewers into customers.
There may be times when you are simply seeking a company which offers Interactive Consulting and Online Marketing Consulting services. McKenna Media Group and our partners can provide consulting support for a wide range of situations from web development, strategy to internal process development. Whether you are simply looking for someone to provide guidance on social media best practices to auditing an integrated offline/online media strategy, we have the experience you are looking for.
Online media planning and buying is a core competency of McKenna Media Group and its partners. Our team has the experience and knowledge to deploy robust online media programs across any niche in the online world. Whether you require site sponsorships, rich media engagements, online video or acquisition based direct response media, we have worked with many of the industry’s top websites and ad networks providing your company with the knowledge necessary to deliver on business objectives.
Each campaign is deployed utilizing third party ad serving technologies to monitor and optimize campaigns based on placement and creative performance. Extensive reporting and analysis both during and after each campaign allow us to deliver insights into what is working and what is not. In addition, we ensure proper integration with your site analytics as well as post engagement tracking of consumer behaviors.
McKenna Media Group is a collection of some of Atlanta top industry veterans. We have worked together for a long time and know how to integrate creative, offline and online into a seamless work flow. For our clients, this brings efficiency and major agency knowledge (without major agency expense) combining over 37 years of experience working on Fortune 500 brands.
The Interactive Shop is a digital agency located in Atlanta, Ga which offers website development, search marketing, SEO, online display media and social media services.
Our Work and capabilities span print marketing materials, website development, digital and static billboards, online display media and video production for both television and online.
Digital Billboard for Infinite Energy Natural Gas Services provider which was launched for a local Atlanta campaign.
Online Display Media banner ad for Infinite Energy
Rich Media Pulldown ad for Infinite Energy as featured on the AJC.com
Microsite for Infinite Energy
Tina McKenna
Tina_McKennaMediaGroup.com
Telephone: 404-232-0794
Television / Online Video Television and online are quickly merging and your video assests should be developed to accomdate all digital platforms. At McKenna Media, we develop your broadcast media spots to be utilized across a wide range of formats to be easily integrated into online ads, social media platforms and websites.
